Summer Makeup Trends for 2024

As the temperatures rise and the days grow longer, it's time to refresh our makeup routines for summer 2024. This season brings exciting trends that celebrate natural beauty while embracing creativity and color. Let's dive into the hottest makeup trends that will dominate this summer.

1. Dewy, Glowing Skin

The "glazed donut" skin trend continues to evolve this summer, with an emphasis on healthy, hydrated skin that captures and reflects light beautifully. The focus is on creating a natural-looking glow rather than an overly highlighted effect.

How to achieve it:

• Start with hydrating skincare – incorporate hyaluronic acid serums and lightweight moisturizers
• Opt for sheer, luminous foundations or skin tints instead of matte, full-coverage products
• Apply liquid or cream highlighters to the high points of your face (cheekbones, brow bone, bridge of nose)
• Set only where necessary with a light dusting of translucent powder
• Finish with a hydrating setting spray for that extra glow

2. Sunset Eyes

Inspired by the vibrant colors of summer sunsets, this eye trend incorporates warm oranges, golden yellows, and soft pinks blended seamlessly for a dreamy effect. It's a more wearable take on bold eye makeup that suits many skin tones.

How to achieve it:

• Apply a warm orange or peach shade to the crease as a transition color
• Blend a golden yellow or bronze tone on the lid
• Add depth with a deeper rust or burgundy shade in the outer corner
• Highlight the inner corner with a champagne or light gold shimmer
• Complete with a thin line of brown or black eyeliner for definition

3. Fresh Blush Techniques

Blush is having a major moment in 2024, with new application techniques that create a youthful, sun-kissed effect. This summer, we're seeing blush applied higher on the cheekbones, extending towards the temples, and even across the bridge of the nose for that "just spent the day in the sun" look.

How to achieve it:

• Choose cream or liquid blush formulations for a more natural, skin-like finish
• Apply in a "C" shape from the temples down to the cheekbones
• For the sunburnt look, add a light dusting across the bridge of the nose
• Layer carefully to build intensity gradually
• Opt for coral, peach, or warm pink shades that mimic a natural flush

4. Juicy Lips

Glossy lips are back in a big way, but with a modern twist. This summer's "juicy lips" trend focuses on hydrated, plump-looking lips with a hint of color and a glass-like shine. It's a perfect complement to the dewy skin trend and ideal for hot summer days when heavy lipsticks feel uncomfortable.

How to achieve it:

• Prep lips with a gentle scrub to remove any flakiness
• Apply a hydrating lip balm as a base
• Use a sheer lip tint or stain for a hint of color that won't budge in the heat
• Top with a non-sticky, high-shine lip gloss
• For special occasions, add definition with a lip liner in a shade close to your natural lip color

5. Minimal, Fluffy Brows

The days of heavily filled, sculpted brows are behind us. Summer 2024 embraces a more natural approach with fluffy, textured brows that frame the face beautifully without looking overly done.

How to achieve it:

• Brush brows upward with a spoolie
• Fill in sparse areas with feathery strokes using a fine brow pencil
• Set with a clear or tinted brow gel for hold and definition
• For extra dimension, add a touch of highlighter just below the arch

Professional Tip

Remember that summer makeup needs to withstand heat, humidity, and possibly water exposure. Invest in high-quality waterproof formulations for essential products like mascara and eyeliner. Consider using a primer specifically designed for hot weather to extend the wear of your makeup, and always carry blotting papers to manage shine throughout the day without disturbing your carefully applied makeup.